"You can’t manage what you can’t measure.
You can’t measure what you can’t describe.”
(R. Kaplan / D. Norton)
A huge portion of a company’s value is based on intangible assets. Today, brand value can already make up almost 60% of company value.
That is why Spirit for Brands focuses on developing these values for their clients. That is what our name and approach stand for: Spirit for Brands. Passion for Values.