Spirit for Brands was founded in 2011 and is located in Cologne-Muelheim.
In our team we combine more than 30 years of management and consulting experience in the fields of brands and communication.
We also have access to a network of specialists in the areas of trademark law, brand valuation and brand communication.
Walter Brecht - Managing Partner
Walter Brecht has been a consultant in the fields of brand development, brand management and brand communication for nearly 20 years, formerly as the Chief Executive Officer of Interbrand in Central & Eastern Europe.
In his work Walter Brecht mainly focuses on developing brand positionings, defining market strategies, structuring implementation processes, as well as developing brand management structures, processes and tools.
He has profound branding experience in the context of mergers, spin-offs, re-positioning or privatisation processes from international projects mainly in the tourism, banking, services and heavy industry sector. This also meant contributing to various publications, articles and conferences.
Alexander Rauch - Managing Partner
Alexander Rauch has more than 15 years of consulting experience in the fields of brands and marketing, e.g. as Strategy Director and member of the executive management at Interbrand. He advised companies such as BMW, Deutsche Telekom, SAP, Randstad and Evonik in the areas of brand strategy and brand management. His career began in the Marketing department on corporate side (automotive, FMCG).
Focusing on developing brand positionings, defining brand architectures, brand controlling and implementing brand turnarounds, Alexander Rauch has extensive experience in the areas of brand engagement and employer branding.
With regard to key sectors, he is highly experienced in the service industry, chemicals and plant protection, ITC and lifestyle and fashion sector. In addition to regular speaking engagements, Alexander Rauch is a lecturer in brand management at the Management Center Innsbruck (MCI).
Dörte Jung - Senior Consultant
Dörte Jung has many years of experience in customer relationship, project and campaign management.
In her function as Communications Manager at Vodafone, Dörte Jung gathered a profound knowledge of the telecommunications and agency environment. Besides being an expert on email marketing, she has a deep understanding of product management especially in the online sector.
She is experienced in developing and defining brand positionings and strategies, as well as structuring and developing implementation processes and tools.
Her main areas of expertise are telecommunications, online business, tourism and the service industry.
Torsten Schmeka - Junior Consultant
Torsten Schmeka can look back on experience in market research in the field of sports marketing and sponsoring as well as on experience in communication and consulting.
His expertise comprises brand positionings, brand architecture, brand and communication strategies and multisensual marketing.
Torsten Schmeka focuses on consumer goods, professional sports business and the service industry sector.
Are you as fascinated by and passionate about brands as we are?
Have you already gained some experience working with brands?
Are you looking for a place to start your career or for a new challenge?